RPM vs CPM

CPM is what advertisers pay per 1,000 ad impressions. RPM is what creators effectively earn per 1,000 views after monetization realities and revenue share.

  • Use RPM when estimating creator payout from view volume.
  • Use CPM when comparing advertiser-side value and niche demand.

Actual YouTube earnings vary depending on niche, audience, monetization rate, and ad demand.